Debbie was Chair of the Chartered Institute of Public Relations (CIPR) in Scotland 2009/10 and also scooped the CIPR Award for Best PR Consultant under the age of 30 in Scotland in 1998.

Debbie Byers, Director

Debbie Byers established Beeline PR in September 2011.  The independent agency works with corporate clients and consumer brands as well as other creative agencies looking for strategic PR and business development support.  Services include brand building, media relations, business-to-business marketing support, crisis communications and reputation management, stakeholder and political engagement and social media strategy.

Each client is provided with a strategic tailored approach to both its campaign planning and the dedicated team selected to implement the activity.  Beeline PR is affiliated to a number of organisations and consultants to create positive working relationships for the benefit of the client.   

With more than two decades of experience, Debbie worked for leading PR consultancies in Edinburgh, London and Glasgow before establishing Beeline PR.

She is a business degree graduate and the past Chair of the Chartered Institute of Public Relations in Scotland representing its 750-strong membership from the private, public and charitable sectors.

Debbie has fostered a broad experience across consumer, business-to-business and corporate campaigns as well as issue-led media relations working across all sectors from financial and professional services to food and drink. 

She is a Trustee and Chair of The Polar Academy children's charity and sits of the Edinburgh Board of Cancer Research UK's Business Beats Cancer.

Jim Byers, Director

Jim brings more than 20 years’ experience in journalism, communications and marketing to Beeline PR.

His career began in journalism, first as a feature writer in Edinburgh and later as an editor in London. During the first dot-com boom, he was content editor of a pioneering music website in London.

In Glasgow, Jim broadened his skills at a content and communications agency in Glasgow, where he managed print and digital projects for various clients, including The Scotch Malt Whisky Society’s award-winning Unfiltered magazine.

On his return to Edinburgh, Jim moved into PR with specialist drinks marketing agency, Steely Fox. As associate director, he worked on variety of projects over several years ranging from brand creation and strategy, to experiential events, content creation and traditional PR.

A lifelong music fan, Jim also runs Edinburgh Music Lovers (EML). His mission with EML is to help make Edinburgh a music city.

Carol Graham, Financial Controller

Carol enjoyed an almost 20-year career with the global technology company, IBM, where the focus was on finding the right solutions for customers to build smarter businesses.
 
She was awarded the prestigious 'Best of IBM' award in 2017 for her achievements and contributions, a global recognition award for the top contributors to IBM’s business.

Carol is experienced in all business operations, from financial modelling and forecasting to negotiating and delivering.

Peter Ranscombe, Consultant 

Peter spent nine years as a journalist with The Scotsman newspaper, including three years writing for and helping to edit the professional pages - such as Science & Environment, Education & Learning, and Law & Legal Affairs - and six years on the business desk, writing about life science companies, technology firms and university spin-outs. His articles have also appeared in the Daily Mail, The Guardian, The Herald, the Press & Journal, the Sunday Post, the Sunday Times and The Times.

As a freelance journalist and a commissioned corporate copywriter, Peter writes across a broad range of subjects from entrepreneurs, investment finance, renewable energy, technology and law.  

Peter holds a Bachelor of Science degree with honours in physics from the University of St Andrews and a master's degree in journalism studies, awarded jointly by Glasgow Caledonian University and the University of Strathclyde.

Colin Hutchison, Consultant

Before he could barely walk, Colin was on family trips that explored the beaches and remoter parts of Scotland’s highlands and islands. A few decades later, the Edinburgh-based PR and writer has more than 15 years’ experience, including within the sport and adventure tourism sectors.

A keen alpine skier, kayaker, mountain-biker, climber and hiker, he has written extensively about Scotland and the great outdoors for the national and specialist media.  A former outdoor adventure columnist for the Sunday Herald, he has also co-authored / contributed to several international travel guidebooks about Scotland, including Footprint, Rough Guide Highlands & Islands and Frommer’s Best Walking Trips in Scotland. 

Making Colin the perfect candidate to support Beeline PR on the PR account for Scotland’s leading outdoor adventure clothing and equipment retailer, Tiso - as well as the charitable initiatives it supports including, The Polar Academy.

Sarah Howden, Consultant

Sarah is a PR consultant and journalist with more than 15 years’ experience in media, PR, marketing and events for retail and luxury brands.

Having worked in some of Scotland’s top PR consultancies, she specialises in creative results-driven multi-media campaigns spanning media relations, marketing, digital and social communications.

Sarah also spent several years working for the Scotsman Publications as a columnist, lifestyle journalist and magazine editor.  She is currently a beauty columnist for the Edinburgh Evening News, a regular contributor to Scottish national glossy, i-on, and continues to write for publications including the Press & Journal, the Scottish Sun, Tie the Knot Scotland and Glamour.com. 

Jude Henderson, Consultant

Jude has enjoyed an almost 20-year career in PR, specialising in events and festivals, tourism and travel and publishing.

She honed many of her skills as the PR Manager at VisitScotland, where she led the Cities and Culture portfolio in the UK and Ireland team, and has developed those skills and contacts ever since.

Jude brings innovative and creative planning to every task and an enthusiastic approach to everything she works on.