Following an initial order which sold out within days, Spice Pots, a range of dry spice blends designed to make healthy and quick curries, is now be available permanently on the WW shop.
Members of WW, the world’s leading commercial weight management program, will be able to buy various Spice Pots products including the Curry Night Kit and the Vegan Curry Kit. Each gift pack kit, which cost £14.95, will include a bespoke curry recipe booklet that displays SmartPoint* values on each recipe to help members stay on track with their weight loss and wellness journey and is exclusively available on the WW shop.
In addition to the kits, WW will also sell the following individual Spice Pots blends: Korma, Bhuna, Goan, Tandoori Masala and Sweet. Each blend of spices, which come in 40g pots providing eight servings, costs £3.95 and is 100% natural and vegan-friendly.
WW coaches have also been staging special cook-along sessions featuring the Spice Pots range.
Spice Pots, which was founded by an entrepreneurial mum-of-three from East Lothian, Scotland, is a small brand gaining a big reputation.
Founder and managing director Melanie Auld first fell in love with spices and curry in the 90s while working and travelling in India. Back in the UK, making authentic Indian curries from scratch - by roasting whole spices, grinding them and then adding other whole spices to create perfectly balanced dishes - became a passion.
In 2014, former events manager Auld took the plunge and turned her DIY spice blends into a business. Initially, Auld blended, packaged and distributed Spice Pots from home, while selling at farmers markets and small local outlets.
Gradually she has grown the business to the point where Spice Pots is on sale in over 400 stockists across Scotland and England and Ireland. In 2017, she secured her first international listings in Germany and is also a best-selling product on Amazon marketplace.
At the start of last year, Aldi stocked Spice Pots in their 92 Scottish stores for the first time, with sales so successful that the curry powders were listed as a special buy product across Aldi’s UK network of stores in celebration of National Curry Week during October.
Commenting on the WW news, Spice Pots founder, Melanie Auld said: “Spice Pots is all about helping people make quick, and most importantly, healthy curries at home, so teaming up with WW is a perfect partnership. Our curry kits, blends and special recipes will help spice up everyone’s cooking in the current cold weather and hopefully inspire WW’s followers to cook up some new delicious and nutritious curries.”
Brenda McNulty, Head of Commercial at WW UK, added: “With WW’s healthy and liveable programme, everything is on the menu and so we are excited to offer this new range of Spice Pots on the WW Shop. We know that members are always looking for simple, delicious recipes that fit in with their own weight loss and wellness goals and Spice Pots offer exactly that.”
NOTES TO EDITORS:
About Spice Pots
- Goan Ingredients: coriander, cumin, chilli, fennel, cloves, turmeric, black pepper, fenugreek, cinnamon, cardamom
- Korma Ingredients: coriander, cumin, turmeric, chilli, cinnamon, fenugreek, cloves, black pepper, cardamom
- Bhuna Ingredients: coriander, cumin, fenugreek, mustard seeds, fennel and chilli
- Tandoori Masala Ingredients: coriander, cumin, chilli, black pepper, cinnamon, nutmeg, cloves, fenugreek, cardamom, ginger powder, garlic powder
- Sweet: Coriander, cinnamon, fennel, ginger, caraway, cloves, nutmeg, all spice
About WW International, Inc.
WW – Weight Watchers reimagined – is a global wellness company powered by the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging tech-enabled experience and face-to-face group workshops, members follow our liveable and sustainable program of healthy eating, physical activity, and a helpful mindset. Leveraging more than five decades of experience in building inspired communities and our deep expertise in behavioural science, we aim to democratize wellness and to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com